Dunkin Donuts New Ad Campaign
Dunkin Donuts recently started a new television advertising campaign featuring football coach Barry Switzer. Although these ads do very little in the way of really promoting or selling Dunkin Donuts products, they do contain some key qualities that make them effective.
1. They use a well-known (to their taregt demo anyway) celebrity.
2. They are entertaining.
3. They are viral and are being shared and commented on through YouTube.
4. They contain some clasic and memorable one-liners that will help stimulate further discussion.
Watch all five spots here:
My favorite one liners are:
"Who are you to ask who are you?" (tapping his head with coffee swishing in cup)
"Fair? Nothings fair in chess. It's a brain war."
"There is no can't in ladies lacrosse gentelmen."
"Downward doggies, downward doggies. You can do it. I'm doing it."
What are your favorites?
1. They use a well-known (to their taregt demo anyway) celebrity.
2. They are entertaining.
3. They are viral and are being shared and commented on through YouTube.
4. They contain some clasic and memorable one-liners that will help stimulate further discussion.
Watch all five spots here:
My favorite one liners are:
"Who are you to ask who are you?" (tapping his head with coffee swishing in cup)
"Fair? Nothings fair in chess. It's a brain war."
"There is no can't in ladies lacrosse gentelmen."
"Downward doggies, downward doggies. You can do it. I'm doing it."
What are your favorites?
Posted by Morgan J. Moran at 8/21/2009 10:06 AM 
Categories: viral marketing, advertising, marketing
Tags: dunkin donuts video viral marketing advertising marketing
Categories: viral marketing, advertising, marketing
Tags: dunkin donuts video viral marketing advertising marketing
Watching these ad's were truly enjoyable..I liked how they did not over sell the product and left it to you to a find the humor and then allow you to search for the reason of the ad. Genius in the way of advertising.
The one liners were great..a couple of my favorites were:
"There is no can't in ladies lacrosse gentlemen."
"Who are you to ask who are you?"
"Downward doggies, downward doggies. You can do it. I'm doing it"
Great stuff very enjoyable to watch, I'm going to watch them again...
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Correction:
Actually one of my favorites, I meant was "Cannon ball everyone in the cannonball you can do it. I'm doing it." Great Stuff I've enjoyed this blog very much. I sit now and wait for the next topic of discussion… Thank you!
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You are right - it was cannonball and not downward doggies. Thanks for the correction.
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