SEO Answers & Web Page Analysis
I am willing to offer anyone a free SEO web page analysis and/or answer any search related questions.
I have no hidden agenda other than trying to help people better understand search engine optimization and provide feedback that can be turned into immediate action items.
I do not work for an interactive advertising agency (although I did for over 10 years). I am currently the marketing manager for a scientific equipment manufacturer.
I will not try to sell you anything or get you to download anything.
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So, come on, submit your questions or web page for review.
Posted by Morgan J. Moran at 8/3/2009 2:09 PM 
Categories: SEO, search engine optimization
Tags: sem social media search engine marketing seo search engine optimization
Categories: SEO, search engine optimization
Tags: sem social media search engine marketing seo search engine optimization
I have enjoyed reading this site very much. Thank you to all involved.
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Hi Morgan-
I have 2 websites but I won't be greedy. Since I have one specific site that has had more sales in the past that have seemed to dwindle, I'd appreciate your take on www.stressreliefbyrv.com.
Thank you very much
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@ Michelle Howard - It looks like you have done your homework and have incorporated a lot of good on-page SEO into your site. One thing that jumps out at me right away is the keywords on the home page. Have you done a keyword analysis to determine which is the best general keyword phrase for your business? Is it "stress relief", "alternative pain", "stress management" or "physical stress relief"? I would try to figure out which one or two of those phrases is going to be the main category keywords for your home page. Your company tag line is "Alternative Pain and Stress Relief" and the ALT tag in your header image reinforces that. However, your title tag is way too long. If you do a Google search for your domain name (at google.com and not in the toolbar) you will see that "Physical Stress Relief" gets cut off completely. "Alternative Pain Relief" becomes the last phrase in the title. If this is one of your more important keyword phrases, it should be at the front of the title tag.
I would suggest doing a thorough keyword analysis and determine which phrases are the most generic/general phrases for the main category page and then which phrases can be used as sub-categories and so on and so on. Then, you can apply the same on-page SEO technique to each page by emphasizing those distinct phrases on each page with title tags, H1 tags, ALT tags, content, image names and text links.
Does that make sense?
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Thanks for the review. I was actually trying to target 2 main keyword phrases for the site "Stress Relief" and "Alternative Pain Relief". I didn't want to seem like I was saying Stress relief too many times so I add the word "physical". Would it be more effective if I just simply stated "Alternative Pain Relief and Stress Relief"?
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@ Michelle - I think Alternative Pain Relief and Stress Relief are two great phrases to use for the homepage. Stress relief is a very popular keyword and will require a lot of work to get top placement for, but that doesn't mean you shouldn't go for it. You might think about creating subcategories underneath that such as "stress relief therapy", "natural stress relief" "stress relief massage" "stress relief products" etc as they relate to your product offerings. From there, I would create pages for each of those subcategories that have page titles and URLs to match. Then you can create individual product pages for each item that falls underneath those categories.
So, you would have something like http://www.stressreliefbyrv.com/stress-relief-products/massage/ultrasonic-gel - or something similar.
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Thanks Morgan. I have the stress relief products page and I rank on page 1 for it and for the alternative pain relief. I will start creating more subpages to add the words stress relief. I hadn't even thought about the fact that it would be more beneficial for me to use http://www.stressreliefbyrv.com/stress-relief-products vs. http://www.stressreliefbyrv.com/products Thanks. Would it be a big deal for me to change the url? I think it may be linked out there somewhere and I don't recall every place so it can cause confusion no?
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If you already rank on the first page for stress relief products, them there might not be any good reason to change the URL. However, if you do want to change the URL you can use a 301 redirect (search google) to safely and permanently redirect all traffic from the old URL to the new URL.
The more pages, links, URL's, titles etc. on your site that has the words stress relief in them (stress relief therapy, stress relief massage, stress relief games...) the more likely your site will rank well for stress relief.
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